Product Intelligence
Transform fragmented product data, spreadsheets, catalogs, pricing rules, configuration logic, and institutional knowledge into structured systems that are easier to search, manage, and use.
Product Intelligence & Business Technology Studio
Product Intelligence Solutions
Turn complex product and business knowledge into structured data, practical software, and smarter workflows.
- Web
- hatsu.ai
- Contact
- info@hatsu.ai
What We Do
Systems built on structured knowledge
Three connected disciplines — applied where they solve a real operational problem, not for their own sake.
Business Automation
Replace disconnected manual processes with practical workflows, integrations, reporting, and lightweight applications that improve visibility and reduce friction.
Applied AI
Use AI selectively for discovery, search, analysis, documentation, prototyping, and decision support while maintaining traceability and human validation.
Selected Work
Representative engagements
A selection of work turning tangled product and business data into working systems. Live demos are anonymized demonstrations built to protect client information.
Industrial Manufacturing Client
Product Intelligence & Guided Configuration
Converted complex legacy product configuration, option, compatibility, pricing, costing, BOM, and sales/order information into structured catalog data, business rules, database-backed services, and a guided configuration workflow.
- Configuration
- Pricing & BOM
- Business rules
Confidential engagement — no public demo
MyLineRep
AI-Powered Sales Enablement
Product and catalog intelligence for cabinet and furniture representatives, including product search, conversational catalog access, quoting and invoicing workflows, and email/API automation.
- Catalog search
- Quoting
- Automation
Wallfacer
Product Intelligence Workflows
Structured complex product information to improve product discovery, comparison, and downstream business use.
- Discovery
- Comparison
- Structured data
How We Work
A grounded, iterative process
Each step reduces uncertainty before the next. Working software appears early and improves against real use.
- 01
Discover
Understand the business problem, workflows, data sources, constraints, and users.
- 02
Structure
Organize fragmented data, product knowledge, rules, and dependencies.
- 03
Prototype
Build a practical working version quickly.
- 04
Validate
Test against real workflows, source data, and stakeholder feedback.
- 05
Deploy & Improve
Move beyond the prototype into maintainable operational use and iterative improvement.
Approach
Useful systems, grounded in how the business actually operates
Hatsu AI combines engineering, business operations, data systems, automation, and applied AI to solve operational problems that do not fit neatly into off-the-shelf software.
Our work starts with understanding how the business actually operates. We then structure the underlying knowledge and data before choosing the right combination of software, automation, analytics, and AI.
The goal is not to add AI for its own sake. The goal is to build systems that are useful, understandable, and grounded in real business workflows.
What we bring together
- Engineering
- Business operations
- Data systems
- Automation
- Applied AI
Have a complex product or workflow problem?
If your business relies on spreadsheets, catalogs, tribal knowledge, configuration rules, pricing logic, or disconnected workflows, Hatsu AI can help turn that complexity into a usable system.